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Newest styles in women's Nike shoes include the women's air max, women's air max trainers, Nike women's air max exporters, classic women's air max, Nike women's air max basketball shoes, women's air max 87, air Women max90, air Womens max95, air Women max97, air Women max2003, air Women max 2004, air Women max2005, air Women max2006, air Women max 180, air Womens max360, and air Women max TN. The first shoes Nike put out for women were track running shoes, which have been a huge success among women runners around the world. They currently also make women's athletic shoes for a wide range of sports including track and field, baseball, basketball, tennis, lacrosse, and walking.
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Nike's marketing strategy is an important component of the company's success. Nike is positioned as a premium-brand, selling quality athletic footwear for women. Nike lures customers with a marketing strategy centering around a brand image which is attained by distinctive logo and the advertising slogan, "Just do it". Nike promotes its products by sponsorship agreements with celebrity athletes, professional teams and college athletic teams.
The popular Nike Swoosh logo is a graphic design created by Caroline Davidson in 1971. It represents the wing of the Greek Goddess NIKE. Caroline Davidson was a student at Portland State University in advertising. She met Phil Knight while he was teaching accounting classes and she started doing some freelance work for his company. Phil Knight asked Caroline to design a logo that could be placed on the side of a shoe. She handed him the SWOOSH, he handed her $35.00. In spring of 1972, the first shoe with the NIKE SWOOSH was introduced, then Nike shoes for men, women, and children soon became the popular choice in athletic footwear.
The Nike company is headquartered in the Portland metropolitan area of Oregon, near Beaverton. Nike is currently the world's leading supplier of athletic shoes and apparel and a major manufacturer of sports equipment with revenue in excess of $16 billion USD in 2007. As of 2008, it employed over 30,000 people world-wide.
Nike sells an assortment of products, including shoes and apparel for sports activities like association football, basketball, running, combat sports, tennis, American football, athletics, golf and cross training for men, women, and children. Nike also sells shoes for outdoor activities such as tennis, golf, skateboarding, association football, baseball, American football, cycling, volleyball, wrestling, cheerleading, aquatic activities, auto racing and other athletic and recreational uses.
Nike is well known and popular in youth culture, Chav Culture and Hip hop culture as they supply urban fashion athletic shoes. Nike recently teamed up with Apple Inc. to produce the Nike+ product which monitors a runner's performance via a radio device in the shoe which links to the iPod nano. This is why Nike women's shoes are in such high demand.
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